Idea shares the power of internet to support child education

With its Easy Share campaign, Idea Cellular; one of India’s leading telecom service providers created a platform to enable mobile internet users of the country to share data for the benefit of children. On the completion of this campaign, Idea handed over 2450 GB worth of mobile internet to the NGOs – ‘Room to Read’ and ‘Society for All Round Development’ (SARD) – pledged by mobile users for the cause of supporting child education.

Kick started in November last year, through its Easy Share campaign, Idea propagated the thought of transforming lives with the power of internet and urged mobile users in the country to ‘share internet’ with those in need. Amplifying the core essence of the campaign- ‘You Share, You Care’, Idea acted as an enabler and devised social & digital properties where people could actually become a part of the movement and come together to support the cause to ‘share internet’.

To create awareness and gain the support in maximum numbers, Idea introduced various properties on digital – like a shareable website and on radio – ‘India sharing Season’ – to catalyze this movement that could make a difference in the lives of several children. Supported by aggressive on-ground activations, word-of-mouth through social and television ads, the movement expanded and channelized with it over 5 crore people who pledged their mobile internet data.

By the end of a month long activity, a total of 2450 GB of mobile data was pledged through these channels. People made 2.5lakh+ calls on air to show the support and drove social media conversations with, 1.6 million+ likes on Facebook and 36,000+ tweets and 55,000+ visits on shareable website.

Talking about the campaign Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “With every new campaign, Brand Idea aims at bringing new opportunities that empowers a society. Whether it is education, general awareness or a thing as simple as the feeling of giving or doing good, Idea has a unique way of depicting and reaching out to a wider audience. We are overwhelmed to receive such a fantastic response for our Easy Share campaign and as promised we are sharing the power of internet with Room to Read and SARD with the aim of supporting child education. It gives us great joy in having this campaign reach such heights with the active support of our audience.”

Idea Cellular has consistently been committed towards fostering data adoption across regions and continues to build upon these initiatives going forward.

Source : IndianMediaBook - Press Briefing

This April Fool’s Day, Zopper brings Free Products & Cashbacks

The day of pranks and hoaxes is back! And while you are rejoicing playing pranks on colleagues or loved ones, Zopper is here to offer some free orders and a lot of c.

As India’s largest hyper local mobile marketplace, Zopper is giving away 100% cashback to 10 Lucky Winners on their purchase from Zopper. And for everyone else a 10% wallet cashback on their purchase. The Fool Proof Sale is available on Zopper’s web and mobile application.

Speaking about the announcement, Harneet Singh Rajpal, CBO, Zopper, said, “We have all enjoyed playing a prank or two on April fool’s Day. However, this sale is not another hoax. We are offering free orders and cashbacks to help our users have more fun and hope that our users will make the most of it.”

Although April fool’s discount schemes are synonymous with hoaxes, here is a deal that you can just not afford to miss. The sale at an unexpected time is aimed at inviting customers to buy the products they have been eyeing for a while, now available at discounted prices.

Source : IndianMediaBook - Press Briefing

&pictures brings World TV Premiere of Bangistan

&pictures, India’s premium mass Hindi movie channel is all set to premiere yet another mega movie ‘Bangistan’ on Saturday, 2nd April 2016 at 8:30 PM. Bangistan is a satirical film directed by Karan Anshuman and produced by Farhan Akhtar and Ritesh Sidhwani starring Bollywood’s comedy King Riteish Deshmukh, Pulkit Samart, Jacqueline Fernandez and Chandan Roy Sanyal in lead roles. Bangistan has a strong message in the backdrop of comedy and laughter and is a unique concept to watch.

Speaking on the World TV Premiere of his movie, Pulkit Samrat said, “Bangistan is an important film of my career because for the first time I was sharing screen space with Riteish. It was my biggest fear to even get close to his comic timing because he has got an impeccable sense of humour and has been in the industry for 12 years now. Personally, I prefer watching &pictures for their great content and high viewership standards which helps in reaching out a wider audience to showcase our work. I thank &pictures for premiering Bangistan on the channel and help me entertain millions of viewers in their homes.”

The movie is an uproarious satire on fundamentalism and centres around two unlikely terrorists, the antitheses of each other, with a common destructive goal. Concerned by the unrest in the name of religion, sub-continental leaders of Muslims and Hindus announce that they’re attending the International Peace Conference to help unite the two religions in everlasting harmony. Two rival organizations, recruit and brainwash Hafeez (Riteish Deshmukh) and Praveen (Pulkit Samrat) to be suicide bombers at the conference so that they may continue to wield their local influence. What happens next is an exhilarating journey of fun, laughter and comedy.

Source : IndianMediaBook - Press Briefing

Zee Classics’ The Golden Year of 1954 with Javed Akhtar

With its core proposition ‘Woh Zamaana Kare Deewana’, Zee Classic aims at reigniting nostalgia while promising to bring home the timeless magic of classic Hindi cinema. With this core thought, the channel is celebrating the music of The Golden Era (1950-1975) in an exclusive twenty-six part series titled, ‘The Golden Years 1950 – 1975, A musical journey with Javed Akhtar’. This Sunday, 3rd April at 8 PM, it’s time to look back at 1954 which was one of the landmark years for the Hindi film music.

In 1954, Hindi cinema saw a deluge of social dramas made around realities and relevant issues that prevailed in India then. Nastik, Amar, Mirza Ghalib, Boot-Polish, were some of the epic films of 1954 with powerful narratives, heartfelt music and much more.

This year was also about the success of two artists whose stories have inspired generations to come. Javed Akhtar shares “Ace wrestler Mohammad Ali says in his biography that a true champion is one who snatches victory from the shackles of defeat. Hindi Cinema has seen many such champions and two of them emerged in 1954 itself with Aar-Par. Guru Dutt and O.P Nayyar, a filmmaker and another composer were  in critical stages in their careers before the film released. Dutt’s last film had failed and Nayyar was yet to strike the right chords. He had even thought of leaving Mumbai when Aar-Par happened.” The 8-song album including tracks like Kabhi Aar Kabhi Par, Babuji Dheere Chalna and Ye Lo Main Haari Piya topped the charts and have remained evergreen even today when cacophony means hit music.

Another musical legend of this year was Mirza Ghalib, based on the life and times of the well-known poet. Based on instances shared by Ghalib in letters to his friends, ace writer Manto mounted the film which had memorable songs like Dil E Nadan Tujhe Hua Kya Hai and Ye Na Thi Hamari Kismat that continue to engage us even today. With many such classics, 1954 saw songs rendered by Lata Mangeshkar, Hemant Kumar, Kishore Kumar and Mohammad Rafi.
With its core proposition ‘Woh Zamaana Kare Deewana’, Zee Classic aims at reigniting nostalgia while promising to bring home the timeless magic of classic Hindi cinema. With this core thought, the channel is celebrating the music of The Golden Era (1950-1975) in an exclusive twenty-six part series titled, ‘The Golden Years 1950 – 1975, A musical journey with Javed Akhtar’. This Sunday, 3rd April at 8 PM, it’s time to look back at 1954 which was one of the landmark years for the Hindi film music.

In 1954, Hindi cinema saw a deluge of social dramas made around realities and relevant issues that prevailed in India then. Nastik, Amar, Mirza Ghalib, Boot-Polish, were some of the epic films of 1954 with powerful narratives, heartfelt music and much more.

This year was also about the success of two artists whose stories have inspired generations to come. Javed Akhtar shares “Ace wrestler Mohammad Ali says in his biography that a true champion is one who snatches victory from the shackles of defeat. Hindi Cinema has seen many such champions and two of them emerged in 1954 itself with Aar-Par. Guru Dutt and O.P Nayyar, a filmmaker and another composer were  in critical stages in their careers before the film released. Dutt’s last film had failed and Nayyar was yet to strike the right chords. He had even thought of leaving Mumbai when Aar-Par happened.” The 8-song album including tracks like Kabhi Aar Kabhi Par, Babuji Dheere Chalna and Ye Lo Main Haari Piya topped the charts and have remained evergreen even today when cacophony means hit music.

Another musical legend of this year was Mirza Ghalib, based on the life and times of the well-known poet. Based on instances shared by Ghalib in letters to his friends, ace writer Manto mounted the film which had memorable songs like Dil E Nadan Tujhe Hua Kya Hai and Ye Na Thi Hamari Kismat that continue to engage us even today. With many such classics, 1954 saw songs rendered by Lata Mangeshkar, Hemant Kumar, Kishore Kumar and Mohammad Rafi.

Source : IndianMediaBook - Press Briefing

IndiaMART acknowledges the MSME impact in India by marking 1st April as Maker’s Day

Marking the completion of 20 years of its mission of empowering millions of SMEs and MSMEs in doing business, IndiaMART, the largest online marketplace connecting buyers and sellers observed 1st April as Maker’s Day.

To mark it as an official MSME day, IndiaMART’s brand ambassador, Irrfan Khan along with the CEO Dinesh Agarwal unveiled the online platform – themakersofindia.com, and logo for the Maker’s Day, an initiative that aligns with the company’s mission, ‘make doing business easy’.

The occasion detailed the special initiative called Makers of India as a platform for businesses and ideas. Unlike www.indiamart.com where transactions are made, the new platform will help people with ideas to grow their business.

The platform shall help and nurture the budding MSME’s reach their true potential by leading them towards avenues and opportunities for growth.

Speaking on this occasion, Dinesh Agarwal, CEO and Founder, IndiaMART said, “India has witnessed tremendous evolution in its economy because of the hard work and toil of our SMEs. Unfortunately, their efforts often go unnoticed. For instance, we have been applauding the bigger brands of a particular sector which are the fronts face towards revolutionising the industry. We however, do not pay heed to the other players in the ecosystem which comprises the equipment manufacturers, the technicians, the suppliers among others. Our initiative will be an effort to recognize, nurture and support the developing businesses to drive India’s growth further.”

IndiaMART has been a pioneer in understanding the existing gap between buyers and suppliers. With an endeavor to bridge this gap, it embarked on a journey to connect them in the virtual world, thereby fuelling growth for the SMEs.

In the present entrepreneurial environment, digital start-ups have become the frontrunners for driving business growth leaving the manufacturers and service providers behind.  They are the primary contributors towards accelerating India’s start-up success story and “THE MAKERS OF INDIA” which is the focus of the Maker’s Day initiative by IndiaMART recognizes their efforts through this platform.

Source : IndianMediaBook - Press Briefing

V Spark Communications bags Magic Sewa’s Public Relations Mandate

V Spark Communications Pvt. Ltd a leading full service branding company based out of New Delhi has won the account of Magic Sewa and will now be handling their Public Relations.

Magic Sewa is a transport start-up with an all-sedan fle

Source : IndianMediaBook - Press Briefing

Industrybuying.com launches brand activation campaign to increase seller base

Industrybuying.com, a leading business e-commerce platform launched its first ever on-ground brand activation campaign to connect with existing and new sellers in New Delhi. This was the first such brand building initiative by a B2B e-commerce portal and the campaign was launched at Okhla Phase-1 on 1st April, 2016. This campaign, with a string of brand activations in the pipeline, will be extended to several cities. Industrybuying plans to partner with sellers across the country to sell on its platform and provide them an easy and seamless access to reach potential customers all over India, especially in tier 2 and tier 3 towns.

The sellers got a chance to interact directly with the category experts from Industrybuying to get a better understanding of the benefits of selling on Industrybuying’s platform. The sellers were given product demos on how the portal functions and received all the information on the registration process.

Okhla is one of the heavily populated industrial belts in New Delhi with over 3000 sellers from different categories including Electronics, Safety tools, Industry utilities, Air cleaning etc and provides a perfect platform for Industrybuying to connect with them directly. Industrybuying’s objective, apart from creating brand awareness, is to go to seller clusters directly and get them on-board through this activation.

Commenting on the brand activation campaign, Swati Gupta, Co-founder & CEO, Industrybuying.com said, “We are the first B2B portal to come up with the idea of connecting directly with the sellers and reaching out to them through an on-ground campaign. We believe most of them still have some apprehensions about how things function in the e-commerce domain. We want to educate them about the benefits of going online and how they can leverage through selling products online. Even if we convert 25-30% of the sellers and get them on-board, it will have massive impact on our seller and the product base”

We have begun with Delhi and we would be taking this campaign in the coming weeks Pan India to build a formidable seller base in order to provide the widest assortment to our customers at best prices, also she added.

Currently, Industrybuying has more than 3500+ sellers across country and is aiming to increase it substantially in the next 3 months.

Source : IndianMediaBook - Press Briefing

Da Vinci Learning now available on Tata Sky

Da Vinci Learning, India’s first kids HD educational TV channel is now available on Tata Sky, one of the leading DTH operators in the country. It will be available on channel no. 632 starting 5th April, 2016.  Da Vinci Learning is already available on Hathway since November 2015, post its launch.

This development will allow Da Vinci Learning to reach out to a larger audience and create a stronger foothold in the market. Da Vinci Learning is a product of a 50: 50 joint venture between Da Vinci Media GmbH and The Quint for a complete horizontal digital multimedia educational platform.

Commenting on the development,  Mohit Anand, Managing Director, Da Vinci Learning, India, said, “Our content is truly transformational as it fills an essential need gap in the children’s education and entertainment content space today.  We are extremely excited with our partnership with Tata Sky – India’s leading and premier DTH platform. This is a logical next step for Da Vinci Learning in order to strengthen our distribution and to reach to an even larger audience. We will continue strive to make our content available to a wide cross-section of Indian viewers to enable them to participate with us in the lifelong journey of learning.”

Da Vinci Learning, a fun educational television channel for the complete family is an innovative and unique educational TV Channel. Curasted with the entire family in mind, the channel offers something for everyone. It’s safe, knowledge based and differentiated content is aimed at triggering creative young minds to do more.

Source : IndianMediaBook - Press Briefing

Google India showcases ORRA as part of its case study on brands turning to in India

ORRA, India’s premier diamond jewellery brand has recently been featured as a case study by search engine giant Google, in India. The video feature showcases how ORRA as a brand has been able to successfully capitalize on the digital medium to increase sales as well as spread their essence of luxury to the online world. Other brands that have been featured by Google as part of their case studies in the past include Dabur, Pepsi, Kellogg’s and MTS.

Having successfully built its on ground presence with 34 retail stores across 25 cities, ORRA today has been able to truly establish its omni channel presence allowing for dedicated attention towards the changing preferences of the digital audience in India.

Commenting on the launch of the study, Mr. Vijay Jain (CEO and Director – ORRA) says, “We are elated at being selected as a part of Google’s prestigious list of case studies in India. It has definitely been a big boost to us to have our work in the digital medium recognized by the world’s largest search engine, showing us that our efforts are going in the right direction. Through effective search engine optimization we at ORRA have been able to effectively deepen penetration within the existing markets as well as reach out to a large consumer base in the tier two and tier three cities, thereby redefining the concept of luxury while staying true to the core message of the brand.”

With digital technology transforming not only the perceptions and expectations of the consumer but also the supply dynamics, going forward, ORRA aims to further capitalize on effective integration in the online space through omni-channel marketing.

Source : IndianMediaBook - Press Briefing

OneRyder launches the first ever Bike Taxi service in Delhi

OneRyder, a seed funded startup established in 2015, launches the first of its kind Bike Taxi service in Delhi today. The on-demand transport service allows customers to hire a two wheeler Bike Taxi that comes with a dedicated driver in their vicinity. OneRyder was conceived by Rahul Gupta, a serial entrepreneur who also founded the IT companies ‘Skylogic Technologies Pvt. Ltd.’ and ‘Tech cabinet’ in his late teens. The Bike Taxi service aims to help commuters in Delhi reach their destination faster, safer and in a more economical way.

OneRyder works based on a mobile application that helps customers find and book a Bike Taxi on demand in their vicinity. It is a location based service that shows pillion riders the route of the journey, distance covered and corresponding fare generated. The company’s riders are equipped with two ISI certified helmets with hairnets (one for rider, one for pillion) and training in road safety, traffic rules & customer etiquettes. Safety is also one of the key focus areas for OneRyder. The app consists of a speeding regulator that notifies the operations team when a bike exceeds the 50 kmph speed limit. Consequently, strict action is taken against every rider who defies road safety rules adopted by OneRyder. Additional gear such as raincoats will be provided to customers in the monsoon season.

Rahul Gupta, Founder and CEO of OneRyder says, “I first got the idea of launching a Bike Taxi service when I visited Thailand a few years ago. Today, OneRyder has become a reality with over 70 riders on-board for our launch in Delhi and with a target of 200 riders joining our mission by the end of April. We also successfully raised seed funding of Rs. 50 lakhs earlier this year. At OneRyder, we aim to constantly find smart transportation solutions for commuters in traffic congested cities. The launch of operations in Delhi is a starting point for our company and we look forward to covering multiple markets in India through the course of the OneRyder journey.”

All rides of OneRyder will originate from Delhi and commuters can be dropped upto 15 kms from the borders of the city. OneRyder is available to all Android users in Delhi starting April 5.

Source : IndianMediaBook - Press Briefing