Industrybuying.com launches brand activation campaign to increase seller base

Industrybuying.com, a leading business e-commerce platform launched its first ever on-ground brand activation campaign to connect with existing and new sellers in New Delhi. This was the first such brand building initiative by a B2B e-commerce portal and the campaign was launched at Okhla Phase-1 on 1st April, 2016. This campaign, with a string of brand activations in the pipeline, will be extended to several cities. Industrybuying plans to partner with sellers across the country to sell on its platform and provide them an easy and seamless access to reach potential customers all over India, especially in tier 2 and tier 3 towns.

The sellers got a chance to interact directly with the category experts from Industrybuying to get a better understanding of the benefits of selling on Industrybuying’s platform. The sellers were given product demos on how the portal functions and received all the information on the registration process.

Okhla is one of the heavily populated industrial belts in New Delhi with over 3000 sellers from different categories including Electronics, Safety tools, Industry utilities, Air cleaning etc and provides a perfect platform for Industrybuying to connect with them directly. Industrybuying’s objective, apart from creating brand awareness, is to go to seller clusters directly and get them on-board through this activation.

Commenting on the brand activation campaign, Swati Gupta, Co-founder & CEO, Industrybuying.com said, “We are the first B2B portal to come up with the idea of connecting directly with the sellers and reaching out to them through an on-ground campaign. We believe most of them still have some apprehensions about how things function in the e-commerce domain. We want to educate them about the benefits of going online and how they can leverage through selling products online. Even if we convert 25-30% of the sellers and get them on-board, it will have massive impact on our seller and the product base”

We have begun with Delhi and we would be taking this campaign in the coming weeks Pan India to build a formidable seller base in order to provide the widest assortment to our customers at best prices, also she added.

Currently, Industrybuying has more than 3500+ sellers across country and is aiming to increase it substantially in the next 3 months.

Source : IndianMediaBook - Press Briefing

Da Vinci Learning now available on Tata Sky

Da Vinci Learning, India’s first kids HD educational TV channel is now available on Tata Sky, one of the leading DTH operators in the country. It will be available on channel no. 632 starting 5th April, 2016.  Da Vinci Learning is already available on Hathway since November 2015, post its launch.

This development will allow Da Vinci Learning to reach out to a larger audience and create a stronger foothold in the market. Da Vinci Learning is a product of a 50: 50 joint venture between Da Vinci Media GmbH and The Quint for a complete horizontal digital multimedia educational platform.

Commenting on the development,  Mohit Anand, Managing Director, Da Vinci Learning, India, said, “Our content is truly transformational as it fills an essential need gap in the children’s education and entertainment content space today.  We are extremely excited with our partnership with Tata Sky – India’s leading and premier DTH platform. This is a logical next step for Da Vinci Learning in order to strengthen our distribution and to reach to an even larger audience. We will continue strive to make our content available to a wide cross-section of Indian viewers to enable them to participate with us in the lifelong journey of learning.”

Da Vinci Learning, a fun educational television channel for the complete family is an innovative and unique educational TV Channel. Curasted with the entire family in mind, the channel offers something for everyone. It’s safe, knowledge based and differentiated content is aimed at triggering creative young minds to do more.

Source : IndianMediaBook - Press Briefing

Google India showcases ORRA as part of its case study on brands turning to in India

ORRA, India’s premier diamond jewellery brand has recently been featured as a case study by search engine giant Google, in India. The video feature showcases how ORRA as a brand has been able to successfully capitalize on the digital medium to increase sales as well as spread their essence of luxury to the online world. Other brands that have been featured by Google as part of their case studies in the past include Dabur, Pepsi, Kellogg’s and MTS.

Having successfully built its on ground presence with 34 retail stores across 25 cities, ORRA today has been able to truly establish its omni channel presence allowing for dedicated attention towards the changing preferences of the digital audience in India.

Commenting on the launch of the study, Mr. Vijay Jain (CEO and Director – ORRA) says, “We are elated at being selected as a part of Google’s prestigious list of case studies in India. It has definitely been a big boost to us to have our work in the digital medium recognized by the world’s largest search engine, showing us that our efforts are going in the right direction. Through effective search engine optimization we at ORRA have been able to effectively deepen penetration within the existing markets as well as reach out to a large consumer base in the tier two and tier three cities, thereby redefining the concept of luxury while staying true to the core message of the brand.”

With digital technology transforming not only the perceptions and expectations of the consumer but also the supply dynamics, going forward, ORRA aims to further capitalize on effective integration in the online space through omni-channel marketing.

Source : IndianMediaBook - Press Briefing

OneRyder launches the first ever Bike Taxi service in Delhi

OneRyder, a seed funded startup established in 2015, launches the first of its kind Bike Taxi service in Delhi today. The on-demand transport service allows customers to hire a two wheeler Bike Taxi that comes with a dedicated driver in their vicinity. OneRyder was conceived by Rahul Gupta, a serial entrepreneur who also founded the IT companies ‘Skylogic Technologies Pvt. Ltd.’ and ‘Tech cabinet’ in his late teens. The Bike Taxi service aims to help commuters in Delhi reach their destination faster, safer and in a more economical way.

OneRyder works based on a mobile application that helps customers find and book a Bike Taxi on demand in their vicinity. It is a location based service that shows pillion riders the route of the journey, distance covered and corresponding fare generated. The company’s riders are equipped with two ISI certified helmets with hairnets (one for rider, one for pillion) and training in road safety, traffic rules & customer etiquettes. Safety is also one of the key focus areas for OneRyder. The app consists of a speeding regulator that notifies the operations team when a bike exceeds the 50 kmph speed limit. Consequently, strict action is taken against every rider who defies road safety rules adopted by OneRyder. Additional gear such as raincoats will be provided to customers in the monsoon season.

Rahul Gupta, Founder and CEO of OneRyder says, “I first got the idea of launching a Bike Taxi service when I visited Thailand a few years ago. Today, OneRyder has become a reality with over 70 riders on-board for our launch in Delhi and with a target of 200 riders joining our mission by the end of April. We also successfully raised seed funding of Rs. 50 lakhs earlier this year. At OneRyder, we aim to constantly find smart transportation solutions for commuters in traffic congested cities. The launch of operations in Delhi is a starting point for our company and we look forward to covering multiple markets in India through the course of the OneRyder journey.”

All rides of OneRyder will originate from Delhi and commuters can be dropped upto 15 kms from the borders of the city. OneRyder is available to all Android users in Delhi starting April 5.

Source : IndianMediaBook - Press Briefing

Radio City partners with Mumbai Indians for the 5th time in a row

The entire world currently is on a high with the recently concluded T20 Word Cup 2016, the cricket fever is expected to reach its crescendo with the most awaited, entertaining and exciting game format –IPL. Rejoicing the Dil Se Indian, Mumbai Indians spirit this IPL 2016, Radio City 91.1FM, is all set to associate itself as the Official Radio partner of Mumbai Indians for the 5th time in a row. The pride that the Mumbai Indians feel for the nation is something that is echoed with Radio City, a network that prides itself as the custodian of City Pride.

With the ‘Dil Se Indian, Mumbai Indians’ ideology, Mumbai Indians plan to connect with the hearts of all the Indians and celebrate the spirit of championship that each and every citizen across the nation could identify with despite being region specific. In tandem would be the boundless energy that Radio City would bring to the playing field, by hooting and cheering for the Mumbai Indians team to have a third IPL victory and a second consecutive win.  All the RJs of Radio City would get together to cheer for the team.

Commenting on the partnership, Abraham Thomas, CEO, Radio City 91.1FM says “Radio City runs through the veins of Mumbai City, and who else but Radio City Mumbai would partner with ‘Dilse Indian, Mumbai Indians’! This is our city and our team and we are most passionate with our association with Mumbai Indians”

To bring out the zeal of the sport, Mumbai Indians have launched the Mumbai Indians app, which would give the team loyalists a 360° view into the team’s IPL2016 journey. The app would give live score updates, exclusive team content, exciting information and trivia about their favorite players and much more. The new Mumbai Indian app is a’ one-stop shop for all Mumbai Indians fans. The app is available on iOS and Android devices. The app will also be a window of access to MITV, an exclusive video platform for the team, developed to give followers a fun and light-hearted look at players’ lives on and off the field.

Basis the ‘Dil Se Indian, Mumbai Indians’ ideology, various exciting on air contests have been planned across shows. A few lucky winners would stand a chance to win exclusive Mumbai Indian merchandise and tickets of the matches. The on air content would be tailored to make sure that the Mumbai Indians fans are glued to their seats.

Interesting content, catchy slogans, RJ Mentions and jingles would inject the fever of Mumbai Indians spirit into the listeners and would keep them hooked on to their favourite radio station where the listeners across the nation would support their favourite team!

Source : IndianMediaBook - Press Briefing