Aroon Kumar, General Manager, Global Marketing at CricHQ, has been conferred the Marketing Professional of the Year Award at the World Brand Congress 2016. The award is in recognition for his stellar work for various marketing campaigns he has designed in the digital, mobile and social media domains, for his understanding and involvement of technology in targeted campaigns across geographies, development of social media listening and monitoring tools and in the field of analytics driven automated marketing platforms.
The award was handed over to Aroon at a glittering award function attended by CMOs of leading brands and branding professionals from across Asia, at Pullman Hotels and Convention Center, Kuala Lumpur (Malaysia).
World Brand Congress committee organizes this annual event across various geographies to promote outstanding work in the marketing domain and facilitates oragnizations and individual marketing professionals for their outstanding performance and contribution to the marketing domain.
With inborn marketing DNA, Aroon is considered as the vociferous advocate of #marketingtechnology, #MobileisEverything, #CustomerExperience, #DigitalEngagement #WOMm, #socialmediaoutreach, #neuromarketing, #data, #UIUX, #Platforms, #Networkeffects, #branddisruption; and having insightful understanding of online and offline consumer behavior by analytics driven insights. As his various assignments required strong strategic and analysis skills, he leads the thinking on overall market strategy, business model, data analysis, consumer initiatives, brand and product planning, budget management across various geographies and categories.
Currently with CricHQ (the cricket technology company) as the General Manager of Global Marketing, he looks after the global marketing initiatives across cricket playing nations, product enhancement, consumer analytics and content production.
