NDTV’s Gadget 360 becomes the undisputed leader of the tech space in India

Gadgets 360 further cemented its position as the top technology news and reviews destination in India, clocking nearly 14 million unique visitors from the country, as per the latest data reported by analytics firm comScore.

Nearly 6.25 million people visited Gadgets 360 on the desktop In February, while India’s only hybrid tech news and marketplace destination clocked another 7.55 million unique visitors from smartphones, as per comScore data. The total number of visitors on Gadgets 360 were greater than the next five websites put together, underlining Gadgets 360’s position as the undisputed leader of the tech space in India.

“It gives me immense pride and satisfaction to see the trust millions across India and the rest of the world have shown in us,” said Kunal Dua, Editor-in-Chief, Gadgets 360. “The amazing Gadgets 360 team provides unmatched coverage across popular categories like mobiles and tablets, and also areas like gaming, apps, audio, and pop culture. I am most excited about our efforts producing exclusive video content for the Gadgets 360 app and website, which are helping us reach newer audiences.”

Gadgets 360 is now ranked #31 in the list of world’s biggest technology news websites ahead of the likes of Wired, BBC News Tech, and Guardian Tech, as per comScore’s worldwide data for February 2016. Gadgets 360 has provided unmatched coverage from global events like the Consumer Electronics Show (CES) in Las Vegas, Mobile World Congress (MWC) in Barcelona, and most recently, the iPhone SE launch event at the Apple campus in Cupertino, California, where it was one of two Indian publication to be present.

“As India’s most trusted tech brand, we are seeing great traction in the integrated hybrid play of content and commerce,” said Bhawna Agarwal, CEO, Gadgets 360. “We have launched several high profile products that were completely sold out within hours of launch and many leading brands are partnering with us to launch exclusively on our unique platform.”

Source : IndianMediaBook - Press Briefing

Royal Challengers to flaunt a bold new look during IPL 9

Royal Challengers Bangalore (RCB) today unveiled its all new Black and Red Bold Jersey, while also becoming the first IPL team to have different ‘Home’ and ‘Away’ kit.

The new bold look of the RCB team has been created by  talented designer Michael Foley and will be manufactured and retailed by ZEVEN, the exciting new brand in Indian sport and the official Team Kit Partner of RCB. The new kit draws its inspiration from the passion for the sport and the support fans render towards the game.

The Home and Away Jerseys alternate between a striking combination of red and black, where Black denotes power and red signifies energetic passion. The new kit proudly displays the RCB logo with RCB’s iconic Rampant Lion and Roundel that represent the team’s pride and never say die attitude. The kit is designed using Zeven’s temperature management Atmocool fabric which will ensure that the players take to the pitch with the most performance-driven and stylish kit design ever.

The new kit was launched by the captain Virat Kohli, Chris Gayle, and the rest of the star studded RCB team. To celebrate its legion of fans who are at the heart of RCB’s popularity, the first recruits of the Bold Army joined the team for the unveiling.

The Bold Army are the team’s official cheer squad comprising the boldest RCB fans from across the country, chosen thorough an intense selection process to determine their game for life and relentless spirit to take on the world. These Bold fans get a once in a lifetime opportunity to  interact with their favourite players, get access to exclusive team merchandise and enjoy unique experiences like the soon to be launched Bold Box through the IPL season.

Commenting on the initiative, Amrit Thomas, Chairman for RCB said, “Royal Challengers Bangalore has some of the boldest T20 players in the world and we wish them luck as they come together during the IPL season to celebrate the spirit of cricket by playing bold – expressing skills and talent freely, without holding back. We are very happy at how the new team kit has managed to personify this Play Bold creed. Also considering the love that the fans have for the RCB team, we believe that the Bold Army is going to be landmark step in bringing fans closer to the sport and help them celebrate the passion for T20 and playing bold.”

The new RCB #PlayBold anthem that was released during the event is bold and catchy and promises to elevate the mood for the game. It is an anthem that needs to be sung loudly, vociferously, from the heart, and with attitude. Just the way RCB play their game. Composed by Salim Merchant, the anthem is inspired by and borrows from the bold spirit which embodies Gen-Y’s ‘never say die’ spirit that team RCB live and play by.

The event was live streamed on the Royal Challengers Facebook page to knit together the RCB fans from across the country.

Source : IndianMediaBook - Press Briefing

Big FM continues as Kings XI Punjab’s officail radio partner

With the cricket fever soaring, 92.7 BIG FM, India’s No. 1 and largest radio network extends its support to Kings XI Punjab and announces its proud partnership with the team once again.  By virtue of this association, 92.7 BIG FM will provide listeners with live match updates and exciting trivia, together with hosting innovative contests for cricket aficionados. The contests will run on 92.7 BIG FM every day, giving listeners a chance to win match tickets, exclusive merchandise and a grand opportunity to meet players and RJs. Furthermore, listeners will be treated to exclusive match analysis by former Indian opener and cricket expert Virender Sehwag.

With the commencement of IPL 2016, 92.7 BIG FM will start their on-ground, digital and on-air contests for cricket enthusiasts and listeners alike. With their on-ground activity ‘BIG Ticket Counter’, fans with the loudest cheer will be eligible for the contest, wherein one lucky winner will win match passes. For on-air participation, listeners can call and register themselves, following which they would be asked questions related to songs and matches. Listeners who provide correct answers will stand a chance to win exclusive Kings XI Punjab merchandise, meet and greet with players, and a grand opportunity to watch matches in VIP lounges with the RJs. Apart from the contests, audiences can tune-in to listen to cricket expert Virender Sehwag, who will share his experiences and memories of playing in the IPL, along with his own match analyses.

On the association, Spokesperson from 92.7 BIG FM said, “We at 92.7 BIG FM wanted to be a part of this BIG cricket celebration by engaging our listeners and ardent cricket fans. With ace cricketer Virender Sehwag sharing in depth match analysis and interesting moments from his previous IPL stints, we hope to augment the experience for our listener  like never before. We are glad to be associated with Kings XI Punjab, and extend our full support to the team. We wish them all the very best for the tournament.”

The new association will witness a robust multi-media promotional plan across key markets, which includes a 360-degree marketing campaign. The radio network aims to engage with viewers and trade partners locally and nationally through multiple platforms.

Source : IndianMediaBook - Press Briefing

Gionee unveils new global brand identity with Kolkata Knight Riders

Gionee, along with Kolkata Knight Riders today unveiled the brand’s new global identity “Make Smiles”, and the team’s new jersey. Gionee is the principal sponsor of the two time IPL winners, Kolkata Knight Riders since 2015. The company also announced that it will be spending over Rs. 150 crore in 2016 to rollout the new identity and logo in India, and a wide range of future ready ‘smilephones’. Gionee M5 plus will be the first smartphone to carry the new smiling logo.

“Make Smiles”, the company’s new tagline and the new smiling face logo has been created as an expression of the attitude that Gionee believes in thoroughly – a desire to create happiness for consumers and engage with them in the delightful moments of their lives. In keeping with it’s new global identity, Gionee is taking it’s Design and Form factor leadership to the next level, making the phones intuitive, stylish, ergonomic, slim, and durable. The phones will have unparalleled performance, with long battery life, super fast processors and huge memory space, offering Stress Free Lifestyle and Usage.

Excited about the ongoing association with KKR and the brand’s new identity, Mr. Arvind R Vohra, Country CEO & MD, Gionee India said, “Gionee is a young and dynamic brand which will see exponential growth in 2016. We are proud to continue our association with a winning squad like KKR, which is in synergy with the brand’s attitude of innovation and leading with examples, yet being joyful at the core. We wish them all the best for the season.”

Mr. Venky Mysore, MD & CEO, Kolkata Knight Riders said, “It is indeed great to have Gionee as our title sponsor. The new logo from Gionee comes with the mission to make people smile and I hope that KKR this season replicates the same emotion for Kolkata”

Gionee is already credited with launching many first’s in the global mobile industry – World’s Slimmest phone S5.1, World’s slimmest 4G phone S7, World’s first 16MP phone E7, World’s first 24 MP phone E8, World’s first 4000MaH battery phone M2 and the World’s first 6000MAH phone in a slimmest form M5.

Source : IndianMediaBook - Press Briefing

‘Rush Hour’ Television Reboot premieres on Zee Café and Zee Café HD

Zee Café, the premium destination for English entertainment brings for its viewers the best of Hollywood content in 2016. This month, the channel premieres the first ever TV reboot of ‘Rush Hour’ adapted from the blockbuster action-comedy series with the same name. Following the legacy of legendary actor Jackie Chan along with Chris Tucker, Zee Café will showcase a 4 Hour TV Premiere of Rush Hour under its property “Along with the U.S” on April 22, 8 PM. Thereafter, the show will air once a week every Friday at 11 PM.

One of the most popular movie franchise ever, Rush Hour, first released in 1998 and emerged as a huge success at the box office. Centered on two crazy cops and their misadventures, the film’s thunderous response world over prompted a sequel (Rush Hour 2) in 2001 followed by the third installment (Rush Hour 3) in 2006. Now, a decade later, Zee Café gives its viewers a rare chance to experience that madness in a new format and with a completely fresh cast. Watch Jon Foo and Justin Hires reprise the iconic characters and their love-hate camaraderie on the small screen.

Much like the film, Rush Hour is a high-stakes, action packed one-hour series featuring the fun buddy-cop equation with fast cracking comedic moment’s audiences crave. Detective Lee, a stoic, by the book, Hong Kong police detective, lands up in LA and must work on a case with the irreverent and brash Detective Carter. The two must learn to work together despite their hilarious differences as they solve a new case in each episode.

Source : IndianMediaBook - Press Briefing