Zee Cinema to showcase Chennai Express

Zee Cinema, India’s most preferred Hindi movie channel, will showcase the Shah Rukh Khan and Deepika Padukone starrer romantic comedy Chennai Express this Wednesday, 6th Jan at 8 PM. Directed by the ace entertainer Rohit Shetty, the action comedy stars Shah Rukh Khan as a suave and charming city-bred man coupled with a gracious and talented Deepika Padukone in an all new avatar.

Rahul (Shah Rukh Khan), a 40 year old bachelor, embarks on a journey to a small town in Tamil Nadu to fulfil his grandfather’s last wish. He has to immerse his grandfather’s ashes in the holy water of Rameshwaram. Enroute, he meets Meena (Deepika Padukone) hailing from the South. As they find love through this journey, some goons chase them giving rise to a series of chaotic hide-and-seek games. What could have been a mundane journey turns adventurous for Rahul and Meena.

With humorous sequences and action-packed entertainment, Chennai Express is a mega blockbuster that showcases the lives of two individuals whose paths intersect by chance and drastically alter their lives.

Source : IndianMediaBook - Press Briefing

Radio City gives a free ride to Delhiite’s

With Delhi embarking an ambitious odd-even numbered scheme for private vehicles to control the rising pollution level in the city, Radio City 91.1 FM extends a helping hand to the Delhiite’s by providing free cab service to the listeners when they would not be commuting by their own vehicle! Combating the odd-even confusion, with ‘Odd ya Even, Gaadi Dega Radio City 91.1’, listeners can now breathe easy as branded Radio City cabs will be available with an exclusive ‘Pick & Drop’ starting January 4, 2016.

Talking about the initiative, Mr. Satyanarayana Murthy, EVP Marketing, Radio City 91.1 FM says, “Delhi needs drastic steps to avoid the impending catastrophe due to the rise of pollution. Radio City has backed the ‘Odd ya Even’ formula by making life a bit easier & entertaining for the listeners. Listeners can overcome the inconvenience of not being able to commute in their vehicles by spotting the Radio City branded cabs at key junctions of the city & availing the benefit of a free ride through a simple registration process. Through this initiative, Radio City is not just offering listeners convenience, but is also facilitating them to car pool and encouraging them to contribute their bit to ease pollution ridden Delhi.”

Listeners can register themselves with Radio City, by sending across an SMS <City (space) Destination name> to 56060 & be the lucky ones to avail of the Radio City cab service. Radio City branded cabs will accompany the listeners throughout the day easing out their life during the 15 days trial. Apart from offering commuting service, Radio City will provide their guests an opulent breakfast to relish on, ensuring comfort while from ferrying them from home to work place and back home.

Radio City has been consistent in executing such out of the box ideations and ballooning their loyalty amongst their listeners. As a sustained focus on understanding listeners needs, Radio City 91.1 FM is committed to deliver a unique listening experience and be an integral part of the lives of listeners across the nation.

Source : IndianMediaBook - Press Briefing

&pictures to premiere Entertainment

India’s premium mass Hindi movie channel – &pictures – is all set to showcase the mega- blockbuster comedy ‘Entertainment’ on Friday, 8th January at 8 PM. With a stellar starcast including Akshay Kumar, Tamannaah Bhatia, Sonu Sood and comic icons like Johnny Lever, Prakash Raj and Krishna Abhishek, the movie is driven by none other than a dog, a golden retriever, named Entertainment. The movie is the directorial debut of the duo Sajid-Farhad and boasts of vibrant, foot-tapping and addictive party numbers.

Akhil (Akshay Kumar), an abandoned son of a Bangkok billionaire, finds out that his inheritance has been willed to a dog, Entertainment. After a romantic interlude with his girlfriend Saakshi (Tamannaah Bhatia) in Mumbai, Akhil flies to Bangkok. His best friend Jugnu (Krishna) and Akhil make grand plans to get rid of the dog as it stands between him and his billions. All hell breaks loose when Akhil and his father’s cousins – Karan (Prakash Raj) and Arjun (Sonu Sood) who escaped jail, are all vying the property with plans of their own, resulting in a comic turn of events.

Will Akhil succeed in getting his inheritance? Or will his father’s cousins succeed in getting their hands on all the riches? Will Akhil marry Saakshi? And,  what about Entertainment?

Source : IndianMediaBook - Press Briefing

White Marque Solutions bags PR mandate for Jaslok Hospital

Jaslok, a leading multi-specialty hospital in the heart of Mumbai has awarded its PR mandate to White Marque Solutions. Jaslok is revolutionizing the healthcare systems with the vision to provide the best possible medical care using state-of-the-art technology to every single patient, irrespective of their social background or financial ability.

White Marque Solutions will be responsible for Jaslok’s communication strategy, thereby enabling superior brand outreach and enhancing its reputation for empathy and care towards patients by providing renowned specialty services. The PR mandate also includes showcasing myths and facts around mass illnesses like mental health, diabetes, TB, amongst others. The campaigns/programs will educate and spread awareness about the need for technologically advanced health care to help early diagnosis & treatment in India and position the brand as an industry authority.

“This is an important milestone in our ‘communication’ journey. In line with our 2020 vision, we have laid down a significant foundation for growth across verticals. I firmly believe PR and communications have a critical role to play in shaping an appropriate stakeholder perception that is conducive for us to achieve our business objectives. With that vision, we are happy to partner with White Marque who has serviced large conglomerates and has a well-researched orientation. With noteworthy strategic campaigns in the past, we are certain to see a difference” said Dr. Tarang Gianchandani , CEO Jaslok Hospital & Research Centre.

Quoting the dynamic chief on the latest win, Ms. Shibani Minocha, Chief Financial Officer, White Marque Solutions, said, “We believe in building partnerships of trust with our clients with whom we develop measurable impact using powerful insights. It is a pleasure to join hands with an esteemed healthcare leader, Jaslok. We look forward to synergize, build and sustain their brand presence in the country.”

Source : IndianMediaBook - Press Briefing

NDTV and TCS present the Noble Solutions Summit

In an endeavour to focus on some of the major challenges facing India and the world today, NDTV and TCS present the Noble Solutions Summit. Scheduled for January 6, 2016, by invitation only, at the J W Marriot Hotel, Aerocity, New Delhi, the Summit will bring together Nobel Prize Laureates on a common platform for the first time in India to focus on some of our biggest problems.

The overall framework of the Nobel Solutions Summit will discuss and debate whether the internet is both democratic and dangerous; the importance of scientific and medical research and with increasing global polarization are we heading towards more internal violence and a major global conflict?  The format of the debate will involve a great deal of audience participation and suggest solutions to some of the major challenges facing the world and India today.

Announcing the Summit NDTV’s Co-Chairperson, Prannoy Roy said, “NDTV is deeply honoured and grateful that so many Nobel Laureates have agreed to come together for our “Solutions” summit This is a big day for NDTV and we hope a big day for our viewers too. So much to learn from these great minds”.

Source : IndianMediaBook - Press Briefing