Talking about the initiative, Mr. Satyanarayana Murthy, EVP Marketing, Radio City 91.1 FM says, “Delhi needs drastic steps to avoid the impending catastrophe due to the rise of pollution. Radio City has backed the ‘Odd ya Even’ formula by making life a bit easier & entertaining for the listeners. Listeners can overcome the inconvenience of not being able to commute in their vehicles by spotting the Radio City branded cabs at key junctions of the city & availing the benefit of a free ride through a simple registration process. Through this initiative, Radio City is not just offering listeners convenience, but is also facilitating them to car pool and encouraging them to contribute their bit to ease pollution ridden Delhi.”
Listeners can register themselves with Radio City, by sending across an SMS <City (space) Destination name> to 56060 & be the lucky ones to avail of the Radio City cab service. Radio City branded cabs will accompany the listeners throughout the day easing out their life during the 15 days trial. Apart from offering commuting service, Radio City will provide their guests an opulent breakfast to relish on, ensuring comfort while from ferrying them from home to work place and back home.
Radio City has been consistent in executing such out of the box ideations and ballooning their loyalty amongst their listeners. As a sustained focus on understanding listeners needs, Radio City 91.1 FM is committed to deliver a unique listening experience and be an integral part of the lives of listeners across the nation.
Source : IndianMediaBook - Press Briefing
