Tuesday, 3 May 2016

Industrybuying.com launches brand activation campaign to increase seller base

Industrybuying1Industrybuying.com, a leading business e-commerce platform launched its first ever on-ground brand activation campaign to connect with existing and new sellers in New Delhi. This was the first such brand building initiative by a B2B e-commerce portal and the campaign was launched at Okhla Phase-1 on 1st April, 2016. This campaign, with a string of brand activations in the pipeline, will be extended to several cities. Industrybuying plans to partner with sellers across the country to sell on its platform and provide them an easy and seamless access to reach potential customers all over India, especially in tier 2 and tier 3 towns.
The sellers got a chance to interact directly with the category experts from Industrybuying to get a better understanding of the benefits of selling on Industrybuying’s platform. The sellers were given product demos on how the portal functions and received all the information on the registration process.
Okhla is one of the heavily populated industrial belts in New Delhi with over 3000 sellers from different categories including Electronics, Safety tools, Industry utilities, Air cleaning etc and provides a perfect platform for Industrybuying to connect with them directly. Industrybuying’s objective, apart from creating brand awareness, is to go to seller clusters directly and get them on-board through this activation.
Commenting on the brand activation campaign, Swati Gupta, Co-founder & CEO, Industrybuying.com said, “We are the first B2B portal to come up with the idea of connecting directly with the sellers and reaching out to them through an on-ground campaign. We believe most of them still have some apprehensions about how things function in the e-commerce domain. We want to educate them about the benefits of going online and how they can leverage through selling products online. Even if we convert 25-30% of the sellers and get them on-board, it will have massive impact on our seller and the product base”
We have begun with Delhi and we would be taking this campaign in the coming weeks Pan India to build a formidable seller base in order to provide the widest assortment to our customers at best prices, also she added.
Currently, Industrybuying has more than 3500+ sellers across country and is aiming to increase it substantially in the next 3 months.

Da Vinci Learning now available on Tata Sky

Davinci1Da Vinci Learning, India’s first kids HD educational TV channel is now available on Tata Sky, one of the leading DTH operators in the country. It will be available on channel no. 632 starting 5th April, 2016.  Da Vinci Learning is already available on Hathway since November 2015, post its launch.
This development will allow Da Vinci Learning to reach out to a larger audience and create a stronger foothold in the market. Da Vinci Learning is a product of a 50: 50 joint venture between Da Vinci Media GmbH and The Quint for a complete horizontal digital multimedia educational platform.
Commenting on the development,  Mohit Anand, Managing Director, Da Vinci Learning, India, said, “Our content is truly transformational as it fills an essential need gap in the children’s education and entertainment content space today.  We are extremely excited with our partnership with Tata Sky – India’s leading and premier DTH platform. This is a logical next step for Da Vinci Learning in order to strengthen our distribution and to reach to an even larger audience. We will continue strive to make our content available to a wide cross-section of Indian viewers to enable them to participate with us in the lifelong journey of learning.”
Da Vinci Learning, a fun educational television channel for the complete family is an innovative and unique educational TV Channel. Curasted with the entire family in mind, the channel offers something for everyone. It’s safe, knowledge based and differentiated content is aimed at triggering creative young minds to do more.

Google India showcases ORRA as part of its case study on brands turning to in India

Orra1ORRA, India’s premier diamond jewellery brand has recently been featured as a case study by search engine giant Google, in India. The video feature showcases how ORRA as a brand has been able to successfully capitalize on the digital medium to increase sales as well as spread their essence of luxury to the online world. Other brands that have been featured by Google as part of their case studies in the past include Dabur, Pepsi, Kellogg’s and MTS.
Having successfully built its on ground presence with 34 retail stores across 25 cities, ORRA today has been able to truly establish its omni channel presence allowing for dedicated attention towards the changing preferences of the digital audience in India.
Commenting on the launch of the study, Mr. Vijay Jain (CEO and Director – ORRA) says, “We are elated at being selected as a part of Google’s prestigious list of case studies in India. It has definitely been a big boost to us to have our work in the digital medium recognized by the world’s largest search engine, showing us that our efforts are going in the right direction. Through effective search engine optimization we at ORRA have been able to effectively deepen penetration within the existing markets as well as reach out to a large consumer base in the tier two and tier three cities, thereby redefining the concept of luxury while staying true to the core message of the brand.”
With digital technology transforming not only the perceptions and expectations of the consumer but also the supply dynamics, going forward, ORRA aims to further capitalize on effective integration in the online space through omni-channel marketing.

OneRyder launches the first ever Bike Taxi service in Delhi

OneRyder1OneRyder, a seed funded startup established in 2015, launches the first of its kind Bike Taxi service in Delhi today. The on-demand transport service allows customers to hire a two wheeler Bike Taxi that comes with a dedicated driver in their vicinity. OneRyder was conceived by Rahul Gupta, a serial entrepreneur who also founded the IT companies ‘Skylogic Technologies Pvt. Ltd.’ and ‘Tech cabinet’ in his late teens. The Bike Taxi service aims to help commuters in Delhi reach their destination faster, safer and in a more economical way.
OneRyder works based on a mobile application that helps customers find and book a Bike Taxi on demand in their vicinity. It is a location based service that shows pillion riders the route of the journey, distance covered and corresponding fare generated. The company’s riders are equipped with two ISI certified helmets with hairnets (one for rider, one for pillion) and training in road safety, traffic rules & customer etiquettes. Safety is also one of the key focus areas for OneRyder. The app consists of a speeding regulator that notifies the operations team when a bike exceeds the 50 kmph speed limit. Consequently, strict action is taken against every rider who defies road safety rules adopted by OneRyder. Additional gear such as raincoats will be provided to customers in the monsoon season.
Rahul Gupta, Founder and CEO of OneRyder says, “I first got the idea of launching a Bike Taxi service when I visited Thailand a few years ago. Today, OneRyder has become a reality with over 70 riders on-board for our launch in Delhi and with a target of 200 riders joining our mission by the end of April. We also successfully raised seed funding of Rs. 50 lakhs earlier this year. At OneRyder, we aim to constantly find smart transportation solutions for commuters in traffic congested cities. The launch of operations in Delhi is a starting point for our company and we look forward to covering multiple markets in India through the course of the OneRyder journey.”
All rides of OneRyder will originate from Delhi and commuters can be dropped upto 15 kms from the borders of the city. OneRyder is available to all Android users in Delhi starting April 5.

Radio City partners with Mumbai Indians for the 5th time in a row

RadioCity3The entire world currently is on a high with the recently concluded T20 Word Cup 2016, the cricket fever is expected to reach its crescendo with the most awaited, entertaining and exciting game format –IPL. Rejoicing the Dil Se Indian, Mumbai Indians spirit this IPL 2016, Radio City 91.1FM, is all set to associate itself as the Official Radio partner of Mumbai Indians for the 5th time in a row. The pride that the Mumbai Indians feel for the nation is something that is echoed with Radio City, a network that prides itself as the custodian of City Pride.
With the ‘Dil Se Indian, Mumbai Indians’ ideology, Mumbai Indians plan to connect with the hearts of all the Indians and celebrate the spirit of championship that each and every citizen across the nation could identify with despite being region specific. In tandem would be the boundless energy that Radio City would bring to the playing field, by hooting and cheering for the Mumbai Indians team to have a third IPL victory and a second consecutive win.  All the RJs of Radio City would get together to cheer for the team.
Commenting on the partnership, Abraham Thomas, CEO, Radio City 91.1FM says “Radio City runs through the veins of Mumbai City, and who else but Radio City Mumbai would partner with ‘Dilse Indian, Mumbai Indians’! This is our city and our team and we are most passionate with our association with Mumbai Indians”
To bring out the zeal of the sport, Mumbai Indians have launched the Mumbai Indians app, which would give the team loyalists a 360° view into the team’s IPL2016 journey. The app would give live score updates, exclusive team content, exciting information and trivia about their favorite players and much more. The new Mumbai Indian app is a’ one-stop shop for all Mumbai Indians fans. The app is available on iOS and Android devices. The app will also be a window of access to MITV, an exclusive video platform for the team, developed to give followers a fun and light-hearted look at players’ lives on and off the field.
Basis the ‘Dil Se Indian, Mumbai Indians’ ideology, various exciting on air contests have been planned across shows. A few lucky winners would stand a chance to win exclusive Mumbai Indian merchandise and tickets of the matches. The on air content would be tailored to make sure that the Mumbai Indians fans are glued to their seats.
Interesting content, catchy slogans, RJ Mentions and jingles would inject the fever of Mumbai Indians spirit into the listeners and would keep them hooked on to their favourite radio station where the listeners across the nation would support their favourite team!

ZEEL’s Leaders, Punit Goenka and Amit Goenka receive MIPTV’s Top Television Honor – ‘Médaille d’Honneur’

Punit Goenka and Amit Goenka, the top leaders of Zee Entertainment Enterprises Limited (ZEEL) have received the highest television honor at MIPTV — the Médaille d’Honneur Award. The award recognizes executives who have made an exceptional contribution to the international television business and who, through their talent, leadership and passion, continually drive the global TV industry forward. This is the first time any Indian broadcast executive has received the prestigious award. The awards were presented in Cannes, France at the Carlton Hotel during a black-tie gala, held on April 6, 2016. Amit Goenka, CEO – International Broadcast Business, ZEEL accepted the award from Paul Zilk, Reed MIDEM’s Chief Executive on behalf of both.
‘’The MIPTV Médaille d’Honneur is presented to industry leaders who have had a real impact on the international television business. Punit and Amit have taken Zee Entertainment Enterprises Limited worldwide, with ZEE channels now reaching a global audience of almost one billion viewers. Their vision for making ZEE one of the world’s leading global media conglomerates by 2020 is truly exciting and I hope MIPTV and MIPCOM help them achieve their goals,” said Paul Zilk, Reed MIDEM’s Chief Executive.
Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited (@punit_goenka) said: “We thank Reed Midem for this honor. We wouldn’t have been able to achieve this level of success without the continuous support and commitment of all our stakeholders that comprise the ZEE family. The Indian Media & Entertainment industry is going through a period of enormous change, boosted by key technology advancements and a conducive environment. As the industry witnesses a wave of digital disruption, we at ZEE are ready to lead the next phase of growth. Being content focused, we have diversified into new areas of content such as movie production, music publishing and theatre production.”
Amit Goenka, CEO-International Broadcast Business, ZEEL (@AmitGoenka_) said: “ZEE is a major player on the global television landscape and we are honored to be recognized as the first Indian broadcaster to receive this prominent award. Today, we have gone beyond the South-Asian diaspora and are reaching out to local viewers globally. As a company our aim is to continually bring ZEE content to new audiences. Going ahead, we are focusing on Germany, APAC, Africa, Latin America, and the Middle East as key markets for expansion.”
This year’s fellow awardees are: Ms. Rola Bauer, Managing Director, STUDIOCANAL TV GmbH, Germany; Mr. Ben Pyne, President Global Distribution – Disney Media Networks, USA; and Mr. Marcel Vinay, President, Comarex, Mexico.
Prior illustrious international television industry recipients include: Marion Edwards, Twentieth Century Fox Television Distribution; Konstantin Ernst, Channel One Russia; Herbert G. Kloiber, Tele München Group;  Tim Worner, Chief Seven West Media Australia; Sophie Turner-Laing, Endemol Shine Group and former BSkyB; Armando Nunez, Sr. formerly at Polygram and Fox and son Armando Nunez Jr., CBS Global Distribution; Masao Takiyama, Sony Pictures Japan;  Nicolas de Tavernost, France’s M6; and Jan Mojto, Beta Film Germany.

NDTV’s Gadget 360 becomes the undisputed leader of the tech space in India

Nearly 6.25 million people visited Gadgets 360 on the desktop In February, while India’s only hybrid tech news and marketplace destination clocked another 7.55 million unique visitors from smartphones, as per comScore data. The total number of visitors on Gadgets 360 were greater than the next five websites put together, underlining Gadgets 360’s position as the undisputed leader of the tech space in India.
“It gives me immense pride and satisfaction to see the trust millions across India and the rest of the world have shown in us,” said Kunal Dua, Editor-in-Chief, Gadgets 360. “The amazing Gadgets 360 team provides unmatched coverage across popular categories like mobiles and tablets, and also areas like gaming, apps, audio, and pop culture. I am most excited about our efforts producing exclusive video content for the Gadgets 360 app and website, which are helping us reach newer audiences.”
Gadgets 360 is now ranked #31 in the list of world’s biggest technology news websites ahead of the likes of Wired, BBC News Tech, and Guardian Tech, as per comScore’s worldwide data for February 2016. Gadgets 360 has provided unmatched coverage from global events like the Consumer Electronics Show (CES) in Las Vegas, Mobile World Congress (MWC) in Barcelona, and most recently, the iPhone SE launch event at the Apple campus in Cupertino, California, where it was one of two Indian publication to be present.
“As India’s most trusted tech brand, we are seeing great traction in the integrated hybrid play of content and commerce,” said Bhawna Agarwal, CEO, Gadgets 360. “We have launched several high profile products that were completely sold out within hours of launch and many leading brands are partnering with us to launch exclusively on our unique platform.”

Royal Challengers to flaunt a bold new look during IPL 9

The new bold look of the RCB team has been created by  talented designer Michael Foley and will be manufactured and retailed by ZEVEN, the exciting new brand in Indian sport and the official Team Kit Partner of RCB. The new kit draws its inspiration from the passion for the sport and the support fans render towards the game.
The Home and Away Jerseys alternate between a striking combination of red and black, where Black denotes power and red signifies energetic passion. The new kit proudly displays the RCB logo with RCB’s iconic Rampant Lion and Roundel that represent the team’s pride and never say die attitude. The kit is designed using Zeven’s temperature management Atmocool fabric which will ensure that the players take to the pitch with the most performance-driven and stylish kit design ever.
The new kit was launched by the captain Virat Kohli, Chris Gayle, and the rest of the star studded RCB team. To celebrate its legion of fans who are at the heart of RCB’s popularity, the first recruits of the Bold Army joined the team for the unveiling.
The Bold Army are the team’s official cheer squad comprising the boldest RCB fans from across the country, chosen thorough an intense selection process to determine their game for life and relentless spirit to take on the world. These Bold fans get a once in a lifetime opportunity to  interact with their favourite players, get access to exclusive team merchandise and enjoy unique experiences like the soon to be launched Bold Box through the IPL season.
Commenting on the initiative, Amrit Thomas, Chairman for RCB said, “Royal Challengers Bangalore has some of the boldest T20 players in the world and we wish them luck as they come together during the IPL season to celebrate the spirit of cricket by playing bold – expressing skills and talent freely, without holding back. We are very happy at how the new team kit has managed to personify this Play Bold creed. Also considering the love that the fans have for the RCB team, we believe that the Bold Army is going to be landmark step in bringing fans closer to the sport and help them celebrate the passion for T20 and playing bold.”
The new RCB #PlayBold anthem that was released during the event is bold and catchy and promises to elevate the mood for the game. It is an anthem that needs to be sung loudly, vociferously, from the heart, and with attitude. Just the way RCB play their game. Composed by Salim Merchant, the anthem is inspired by and borrows from the bold spirit which embodies Gen-Y’s ‘never say die’ spirit that team RCB live and play by.
The event was live streamed on the Royal Challengers Facebook page to knit together the RCB fans from across the country.

Big FM continues as Kings XI Punjab’s officail radio partner

Bigfm1With the cricket fever soaring, 92.7 BIG FM, India’s No. 1 and largest radio network extends its support to Kings XI Punjab and announces its proud partnership with the team once again.  By virtue of this association, 92.7 BIG FM will provide listeners with live match updates and exciting trivia, together with hosting innovative contests for cricket aficionados. The contests will run on 92.7 BIG FM every day, giving listeners a chance to win match tickets, exclusive merchandise and a grand opportunity to meet players and RJs. Furthermore, listeners will be treated to exclusive match analysis by former Indian opener and cricket expert Virender Sehwag.
With the commencement of IPL 2016, 92.7 BIG FM will start their on-ground, digital and on-air contests for cricket enthusiasts and listeners alike. With their on-ground activity ‘BIG Ticket Counter’, fans with the loudest cheer will be eligible for the contest, wherein one lucky winner will win match passes. For on-air participation, listeners can call and register themselves, following which they would be asked questions related to songs and matches. Listeners who provide correct answers will stand a chance to win exclusive Kings XI Punjab merchandise, meet and greet with players, and a grand opportunity to watch matches in VIP lounges with the RJs. Apart from the contests, audiences can tune-in to listen to cricket expert Virender Sehwag, who will share his experiences and memories of playing in the IPL, along with his own match analyses.
On the association, Spokesperson from 92.7 BIG FM said, “We at 92.7 BIG FM wanted to be a part of this BIG cricket celebration by engaging our listeners and ardent cricket fans. With ace cricketer Virender Sehwag sharing in depth match analysis and interesting moments from his previous IPL stints, we hope to augment the experience for our listener  like never before. We are glad to be associated with Kings XI Punjab, and extend our full support to the team. We wish them all the very best for the tournament.”
The new association will witness a robust multi-media promotional plan across key markets, which includes a 360-degree marketing campaign. The radio network aims to engage with viewers and trade partners locally and nationally through multiple platforms.

Gionee unveils new global brand identity with Kolkata Knight Riders

Gionee1Gionee, along with Kolkata Knight Riders today unveiled the brand’s new global identity “Make Smiles”, and the team’s new jersey. Gionee is the principal sponsor of the two time IPL winners, Kolkata Knight Riders since 2015. The company also announced that it will be spending over Rs. 150 crore in 2016 to rollout the new identity and logo in India, and a wide range of future ready ‘smilephones’. Gionee M5 plus will be the first smartphone to carry the new smiling logo.
“Make Smiles”, the company’s new tagline and the new smiling face logo has been created as an expression of the attitude that Gionee believes in thoroughly – a desire to create happiness for consumers and engage with them in the delightful moments of their lives. In keeping with it’s new global identity, Gionee is taking it’s Design and Form factor leadership to the next level, making the phones intuitive, stylish, ergonomic, slim, and durable. The phones will have unparalleled performance, with long battery life, super fast processors and huge memory space, offering Stress Free Lifestyle and Usage.
Excited about the ongoing association with KKR and the brand’s new identity, Mr. Arvind R Vohra, Country CEO & MD, Gionee India said, “Gionee is a young and dynamic brand which will see exponential growth in 2016. We are proud to continue our association with a winning squad like KKR, which is in synergy with the brand’s attitude of innovation and leading with examples, yet being joyful at the core. We wish them all the best for the season.”
Mr. Venky Mysore, MD & CEO, Kolkata Knight Riders said, “It is indeed great to have Gionee as our title sponsor. The new logo from Gionee comes with the mission to make people smile and I hope that KKR this season replicates the same emotion for Kolkata”
Gionee is already credited with launching many first’s in the global mobile industry – World’s Slimmest phone S5.1, World’s slimmest 4G phone S7, World’s first 16MP phone E7, World’s first 24 MP phone E8, World’s first 4000MaH battery phone M2 and the World’s first 6000MAH phone in a slimmest form M5.

‘Rush Hour’ Television Reboot premieres on Zee Café and Zee Café HD

Zee Café, the premium destination for English entertainment brings for its viewers the best of Hollywood content in 2016. This month, the channel premieres the first ever TV reboot of ‘Rush Hour’ adapted from the blockbuster action-comedy series with the same name. Following the legacy of legendary actor Jackie Chan along with Chris Tucker, Zee Café will showcase a 4 Hour TV Premiere of Rush Hour under its property “Along with the U.S” on April 22, 8 PM. Thereafter, the show will air once a week every Friday at 11 PM.
One of the most popular movie franchise ever, Rush Hour, first released in 1998 and emerged as a huge success at the box office. Centered on two crazy cops and their misadventures, the film’s thunderous response world over prompted a sequel (Rush Hour 2) in 2001 followed by the third installment (Rush Hour 3) in 2006. Now, a decade later, Zee Café gives its viewers a rare chance to experience that madness in a new format and with a completely fresh cast. Watch Jon Foo and Justin Hires reprise the iconic characters and their love-hate camaraderie on the small screen.
Much like the film, Rush Hour is a high-stakes, action packed one-hour series featuring the fun buddy-cop equation with fast cracking comedic moment’s audiences crave. Detective Lee, a stoic, by the book, Hong Kong police detective, lands up in LA and must work on a case with the irreverent and brash Detective Carter. The two must learn to work together despite their hilarious differences as they solve a new case in each episode.

Launch of iUNIR, India’s First Lift-Sharing App to ease the problems faced during Odd-Even Scheme in Delhi

With an aim of building a community for safe, economical & flexible commute, IUNIR is all set to knock the doors of Delhi and to make the life of Delhities easier. Delhi, Chief Minister Arvind Kejriwal has taken a great initiative to control vehicular pollution by implementing phenomenal odd-even rule.
Today vehicle owners and commuters endure a lot of issues while travelling. Expensive taxis, lack of public transportation, auto haggling, traffic jams, high fuel cost, stress of driving, huge traffic jams, unhealthy vehicle smoke so on and so forth are the major stress issues. iUNIR, India’s first community pooling app introduces cost effective and eco friendly ride. It aims at building a community for safe, economical and adaptable ride.
iUNIR commences an affordable car, taxi, 2 wheeler and auto ride sharing. It is India’s first ever pooling app to provide sharing to bike owners and auto commuters. It has come up with the best intercity and intracity commuting service. An incomparable app easily works with your LinkedIn and Facebook profile which helps you to choose your own familiar and acquainted rider. It is one of the safest vehicle sharing app.
Speaking on the same, Sandeep, Co Founder iUNIR says, “We are launching this app with an aim to solve the major issues of today’s generation by introducing cost effective and eco friendly ride sharing app. Our prime concern is to forge a collective path towards environment friendly urban future and to extricate commuting stress. Our future holds great deal of partnership with payment gateway companies and even grocery stores that will help riders to shop groceries while they are travelling to their workplace, hence saving lot of their precious time. Soon the company would also be providing free wi-fi services while travelling in your automobile. Besides, the unique attribute of this app is pre fixed and pre determined cost that will add comfort to the user. One can download this through www.iunir.com and can enjoy the services”
Sandeep further added, “According to the World Health Organization (WHO), air pollution is a major environmental risk to health. In Delhi alone, about 92 per cent children using UPT (unpacked transport) fared poor against eight per cent who used PT (packed transport). Not only this, the current fleet of vehicles in Delhi already occupies nearly 10 per cent of the urbanized space.  Daily registration of cars will need an additional 2.5 million sq m, which is equivalent to 310 international football fields every year. Considering all the points, iUNIR will prove to be an exceptional and remarkable idea for India at large.”

FX premieres Seasons 1 & 2 of crime thriller series ‘The Bridge’

FX1FX, India’s edgy English entertainment channel is known to appeal to modern as well as conventional audiences alike. Providing viewers with their much needed escape from real life, the channel that offers a huge variety of critically-acclaimed, award-winning television shows across genres is all set to premiere the crime drama series, ‘The Bridge’.
The thriller series that explores the tensions on the U.S.-Mexico border will premiere on Wednesday, 20th April and air every Monday to Friday at 9 PM on FX and FX HD.
The series depicts the joint effort of two police detectives, Detective Sonya Cross (played by Diane Kruger) from the US and Detective Marco Ruiz (played by Demián Bichir) from Mexico as they attempt to investigate a serial killer menacing both nations along the Texas-Chihuahua border.
Highlighting the deluge of differences between the two countries in this brilliantly layered drama, Detective Sonya Cross, a member of the El Paso Police Department in Texas, who has undiagnosed Asperger Syndrome and Detective Marco Ruiz of Policia Estatal of the Mexican State of Chihuahua, put their differences aside to solve a string of murders on the border.
Their investigation is complicated by the rampant corruption and general apathy among the Mexican authorities and the violence of the powerful borderland drug cartels.
Gripping, heartfelt performances by the ensemble cast and the ability to create suspenseful scenes make the series a compelling murder mystery that drama loving viewers certainly mustn’t miss. The series won a 2013 Peabody Award noting that its rare, non-stereotypical depiction of two cultures rubbing against and informing each other is as fascinating as the mystery it entails.

IBD India sees a strong start to 2016 with Multiple Account Wins

The agency’s roster of clients has expanded further with accounts from diverse industries spanning Consumer Products, Realty, Hospitality, Fashion & Lifestyle, Industrial, IT & Education, Corporate & Banking, Media etc. The new accounts won include the complete brand portfolio of Vasu Pharma (Trichup – Hair Care, Uva – Skin Care, Dazzle – Pain Ointment, Zeal – Cough Syrup) Swastik International (Spices) and Witlinger Beer. IBD’s expertise lies in their 360° integration by building specialist divisions and a unique method that enables them to deliver effective creative solutions at speed.
Trichup is an Ayurveda based hair care brand of Vasu Healthcare. Trichup offers complete hair care solutions and has whole range of hair care products – Oil, Shampoo, Conditioner, Serum, Heena etc. Fast acting pain relieving ointment. Excellent combination of systemic and locally acting ingredients. Provides fast, symptomatic relief. Useful in Joint pain, sprains and low backache.
UVA Herbal Face wash Oil Control is enriched with Aloe vera, Neem and Lemon extracts to help clear facial oil, fight pimples and refresh skin. It is yet another quality brand from Vasu Pharma, rapidly growing in the market.
This cough syrup is unique in the way that, it offers treatment from mixed symptoms. Made from natural and herbal ingredients, Zeal is suitable for all kinds of symtoms and for all age group.
IBD’s overall understanding of the brand and category along with the context in which the brand will operate was one of the key reasons that Vasu Pharma trusted the agency with the creative duties of their entire brand portfolio. The account will be handled nationally with supervision of client operations centralized from the IBD Mumbai Office.
Established in 2006, Swastik International is a family owned Indian International trading company in agro commodities. It has achieved a phenomenal export growth and was awarded the Star Export House in 2009 by the Government of India. The company is currently entering the manufacturing space and will soon be launching a spice brand in the Indian market. IBD beat out other agencies in the multi-agency pitch to bag Swastik International. A thorough understanding of the business of spices from their previous experience along with their aptitude for adapting swiftly to the mind-set of a start-up business was instrumental towards IBD winning this account. The scale of work will include innovative Above-the-Line and Below-the-Line activities and promotions.
Brewed in UK, Witlinger is a specially crafted wheat beer with a distinct flavour. Its light on the taste buds fruity flavour makes it easy to drink at any time of the day. It compliments any food as it is crispy and mild in its alcohol content. In the truest sense it is India’s first crafted beer. The account was won in a multi-agency pitch and will be handled out of the IBD’s Mumbai office.
The brief given to IBD by the Witlinger team prior to the presentation was the launch of a new crafted beer especially made for India. IBD’s ability to curate a brand from scratch in the craft beer category which is at a very nascent stage won them major points during their pitch. A very clear definition of the target audience coupled with strategic novel brand recommendations and a strong creative output saw IBD win this account. IBD has devised a very unique and inventive ‘scale-of-work’ plan that includes activations within brew pubs and bars and the use of other surrogate mediums of advertising.
IBD India’s success in winning these diverse accounts can be attributed to their vast experience across a range of clients handled over the past many years, in-depth knowledge of multiple industry sectors, exhaustive research conducted and a comprehensive understanding of today’s hyper competitive age. IBD will develop customized and holistic 360° Brand Integrity Strategies for the new accounts won which will find the right creative solution at the pace the market demands.
Commenting on the association, Mr. Hitesh Sata, Managing Director, Swastik International, said, “There is a thin line of difference between Brand Identity & Brand Image. Brand Identity is how your brand appears to people in the form of audio or visual effects, whereas Brand Image is how your brand is perceived by your audience. Most of the Advertising & Branding Agencies work on developing the Brand Identity, but IBD India is one of the agencies who also develop a very positive Brand Image for us. We are very happy and satisfied with the kind of work IBD India have done for us so far. Above all they have the right kind of attitude and are a very supportive team to rely on.”
“These new additions are a reflection of our progress toward building IBD India as a new age agency in the creative space,” says Rahul Gupta, Managing Director, IBD India. “A focused brand strategy coupled with intense capability building mechanisms and platforms is the reason we continue to attract such high calibre clients across a range of industries and geographies. We look forward to providing the best communication support to our clients that have come on board and couldn’t be more thrilled with our developments.”

Zee Cinema brings World HD Premiere of Kaun Kitney Paani Mein

KKPM1Zee Cinema HD is known to entertain its viewers with differentiated and cutting edge content. Keeping its promise of #HDfirst, the channel will showcase the World HD Premiere of ‘Kaun Kitney Paani Mein’ on Sunday, 17th April at 9 PM. Directed by Nila Madhab Panda it has an unconventional and talented cast including Saurabh Shukla, Kunal Kapoor, Radhika Apte and Gulshan Grover in lead roles.
At a time when 10 states in India have declared drought and many other states are dealing with acute water shortage, Zee Cinema HD presents the movie showcasing the harsh realities of water politics that is widespread in our country. Humor is said to be the best way to present a serious issue and the movie ‘Kaun Kitney Paani Mein’ is a satirical drama that portrays a very sensitive issue of water scarcity and the politics that centres around it with a fresh narrative.
The story is about two villages Upri and Bajri. The two villages, once part of the same kingdom, are now divided due to a caste conflict. The lack of water in one of the villages deepens the issue, making water the only thing worth more than gold. Spearheading these quarrelling villages are Raja Braj Singh Deo (Saurabh Shukla) and Kharu Pehelwan (Gulshan Grover) respectively.
Talking about the prevalent water scarcity issue Radhika Apte said, “Director Nila Madhab Panda used to tell us stories about parts of rural India, which have such an acute water shortage that it is actually sold in small packets over there like it is shown in our film. Shooting for the film really opened my eyes about the water crisis that rural India is facing right now and the issues the whole country will have to face if the situation does not improve.”

KSS announces the launch of a new miniplex in Rudrapur

KSS1KSS Miniplex, a wholly owned subsidiary of KSS Limited has today launched a new miniplex in Rudrapur, its second such property in the state of Uttarakhand.  The 2 screen miniplex will see state-of-the-art video auditoriums and sound systems with a luxurious ambience for patrons
Commenting on the launch, Satish Panchariya, Group Chairman – KSS Limited said, “We are proud to announce the launch of our new miniplex in Rudrapur, making it our 10th miniplex in the country. By increasingly focusing our expansion plans in Tier 2 and Tier 3 markets, our aim is to penetrate into those regions in the country where there are fewer choices for entertainment and education. KSS miniplexes serve as a cost-effective alternative to bring the multiplex culture for patrons in these cities. The miniplex model has worked wonders for us thus far, and we hope to implement the same across the length and breadth of the country. ”
KSS Miniplexes project audio-visual content in FULL HD, powered by 3D compatible technology and ultra modern digital sounds, thereby revolutionizing the viewer’s experience. Bolstered with multi cuisine food courts that are priced affordably, miniplexes ensure that quality entertainment is delivered at lower spends per head. KSS plans to establish more than 500 such theatres in India.

CarWale and Mediacom felicitated with Abby Award for Excellence in Marketing

The auto industry generally utilises large format ads in newspapers to attract potential car buyers who are looking for product information and current offers. CarWale used this to its advantage by strategically placing its communication either adjacent to or sandwiched between car ads, encouraging buyers to visit CarWale.com to learn more about the car and view offers. This deliberate placement maximized the effectiveness of CarWale’s communication, thereby increasing its relevance among car buyers and assisting them in purchasing the car of their choice.
Dhruv Chopra, Chief Marketing Officer, CarWale said, “We are honoured and delighted to have won an Abby in this category. The success and recognition of our endeavours and strategy just proves the fact that a simple and elegant marketing solution can often deliver far more value than large format properties.”
Deepa Jatkar, General Manager, Mediacom said, “We strategically wanted to come up with a solution which would help CarWale.com to become a pioneer in this industry, along with being a category leader. Hence, the need was to come out with a smart solution which we eventually succeeded to do. The campaign, apart from being successful and delivering on its KPIs, also got us a lot of recognition.”
The campaign was executed across the top 5 metro cities in all the leading dailies– Hindustan Times, The Times of India, and The Hindu to name a few.

Revv launches ‘Revv-to-Work’ package

Revv1Revv, the World’s First 100% Doorstep Delivery Self-drive Car Rental service has launched a special package for corporates and office goers, Revv-to-Work. For those are looking for an economic weekday self-drive option, to make commuting easier & convenient this Odd-Even Phase II, hire a Car from Revv.
Now, Revv-to-Work in your favourite Car, hire one from Revv & drive it to work from Monday to Thursday. With lesser load on your pocket, Revv-to-Work would cost you around Rs. 450 to 500 per day with 250 free kilometers.
Drive a Revv car to work every day from Monday to Thursday with no additional charges till 250 kilometers. Easing down the hassles of getting a Car on rent every now & then, Revv allows the user to keep the Car from Monday to Thursday, take it to work & use it like their own.
Anupam Agarwal, Co-founder & CEO, Revv said, “We are looking to make Revv-to-Work as a default option for commuting for the office goers, especially viable in the second Phase of this Odd-Even Rule. It will also serve as a real option & a substitute to buying a second car in one family. This will be a far more convenient & cheaper option as compared to paying the monthly EMIs for a Car. The cost of this package would effectively come out to be around 90K-100K per year which is much less as compared to the EMIs & yearly maintenance charges.”
He further added, “We are planning to deploy almost 80 to 100 cars in the next 3 months in Delhi itself for Revv-to-Work.”

Angriest WHOPPER™ Sandwich with Red Bun debuts at BURGER KING® Restaurants in India

Burger1BURGER KING® restaurants in India are unveiling the Angriest WHOPPER™, a furiously delicious sandwich atop a fiery red bun baked with hot spices. The Angriest WHOPPER™ sandwich packs a punch in every infuriating bite with crispy angry onion petals, spicy angry Habanero sauce and zesty jalapenos piled high atop the patty and layered with a slice of cheese, lettuce, ripe tomatoes, and creamy spicy mayonnaise between the red-hot buns. The Angriest WHOPPER™ sandwich is a limited time only menu item and will be available from 15th April across all BURGER KING® restaurants in India.
Commenting on the launch of the Angriest WHOPPER™ sandwich in India,  Mr. Rajeev Varman, Chief Executive Officer of the BURGER KING® brand in India, said, “Consumer tastes in India are evolving and they are now ready for experimenting with new tastes and experiences and we as a brand are committed to introduce a whole new experience in burgers in India. After the hugely successful response to the Big Boss WHOPPER™ sandwich and Chicken Fries from the consumers, we decided that it was time to introduce another innovative product in India, this time with a red bun. The Angriest WHOPPER™ sandwich is a furiously delicious sandwich atop a fiery red bun, baked with hot spices, added angry onions, angry sauce and jalapenos. Each bite packs a fiery punch and that makes it a ‘Must Have’ burger of the year!”.
The Angriest WHOPPER™ sandwich will be available in Veg, Chicken and Mutton and will be served in all BURGER KING® restaurants till 30th May 2016.

UrbanClap launches a unique initiative to curb water wastage in Mumbai

Starting from Friday, April 15, the company will invite residents of the city to take a simple step towards reducing water wastage in their homes- by fixing all the leaking water taps and pipes in their homes, for free. The cost of this particular service will be borne by the company.
Speaking on the initiative, Abhiraj Bhal, Co-founder UrbanClap, said, “One leaky tap results in approximately 20,000 litres of water being wasted in a year. When the Maharashtra CM announced that 900 million litres of water are being wasted each day in Mumbai, we wanted to do our bit to help conserve water. That’s why we’ve launched this initiative where users can place a request on our app, and we’ll send our professionals to their homes and repair all leaking taps at no cost.”
Those who wish to avail of this service can log on to the app, place a request for Save Water Mumbai, and they will be visited by trained plumbers from UrbanClap who will fix the leaking taps in the house. The activity will run for a week, until Friday, April 22nd, keeping the convenience of the customers in mind.