Commenting on the launch, Satish Panchariya, Group Chairman – KSS Limited said, “We are proud to announce the launch of our new miniplex in Rudrapur, making it our 10th miniplex in the country. By increasingly focusing our expansion plans in Tier 2 and Tier 3 markets, our aim is to penetrate into those regions in the country where there are fewer choices for entertainment and education. KSS miniplexes serve as a cost-effective alternative to bring the multiplex culture for patrons in these cities. The miniplex model has worked wonders for us thus far, and we hope to implement the same across the length and breadth of the country. ”
KSS Miniplexes project audio-visual content in FULL HD, powered by 3D compatible technology and ultra modern digital sounds, thereby revolutionizing the viewer’s experience. Bolstered with multi cuisine food courts that are priced affordably, miniplexes ensure that quality entertainment is delivered at lower spends per head. KSS plans to establish more than 500 such theatres in India.