With its theme – ‘The power of consumer insights for customer engagement’, the awards forum also saw Mr. Chandramohan Mehra getting felicitated with the title ‘Integrated Marketing Professional of the Year’. Recognising excellence in customer engagement initiatives, the awards forum witnessed CMOs, VPs of marketing, brand and product managers, advertising agencies and innovative brand engagement practitioners come together at a five star suburban hotel in Mumbai on 29th April.
The awards included Gold for ‘Most Admired Customer Engaged TV Channel’ – for its Fun-with-Family program, Gold for ‘Innovative Loyalty Program’ – SAB Family Club and Bronze for ‘Events and Promotions’. With the intention to bring alive its brand promise of fun-with-family, SAB has built a host of unique brand engagement properties including SAB Family Club, Chai Pe Chutkuley – Stand Up Comedy Tour, SAB Family Marathon – India’s first Family Marathon, SAB Family Day and SAB Family Cricket League.
