With the ‘Dil Se Indian, Mumbai Indians’ ideology, Mumbai Indians plan to connect with the hearts of all the Indians and celebrate the spirit of championship that each and every citizen across the nation could identify with despite being region specific. In tandem would be the boundless energy that Radio City would bring to the playing field, by hooting and cheering for the Mumbai Indians team to have a third IPL victory and a second consecutive win. All the RJs of Radio City would get together to cheer for the team.
Commenting on the partnership, Abraham Thomas, CEO, Radio City 91.1FM says “Radio City runs through the veins of Mumbai City, and who else but Radio City Mumbai would partner with ‘Dilse Indian, Mumbai Indians’! This is our city and our team and we are most passionate with our association with Mumbai Indians”
To bring out the zeal of the sport, Mumbai Indians have launched the Mumbai Indians app, which would give the team loyalists a 360° view into the team’s IPL2016 journey. The app would give live score updates, exclusive team content, exciting information and trivia about their favorite players and much more. The new Mumbai Indian app is a’ one-stop shop for all Mumbai Indians fans. The app is available on iOS and Android devices. The app will also be a window of access to MITV, an exclusive video platform for the team, developed to give followers a fun and light-hearted look at players’ lives on and off the field.
Basis the ‘Dil Se Indian, Mumbai Indians’ ideology, various exciting on air contests have been planned across shows. A few lucky winners would stand a chance to win exclusive Mumbai Indian merchandise and tickets of the matches. The on air content would be tailored to make sure that the Mumbai Indians fans are glued to their seats.
Interesting content, catchy slogans, RJ Mentions and jingles would inject the fever of Mumbai Indians spirit into the listeners and would keep them hooked on to their favourite radio station where the listeners across the nation would support their favourite team!