Industrybuying.com, a leading business e-commerce platform launched its first ever on-ground brand activation campaign to connect with existing and new sellers in New Delhi. This was the first such brand building initiative by a B2B e-commerce portal and the campaign was launched at Okhla Phase-1 on 1st April, 2016. This campaign, with a string of brand activations in the pipeline, will be extended to several cities. Industrybuying plans to partner with sellers across the country to sell on its platform and provide them an easy and seamless access to reach potential customers all over India, especially in tier 2 and tier 3 towns.
The sellers got a chance to interact directly with the category experts from Industrybuying to get a better understanding of the benefits of selling on Industrybuying’s platform. The sellers were given product demos on how the portal functions and received all the information on the registration process.
Okhla is one of the heavily populated industrial belts in New Delhi with over 3000 sellers from different categories including Electronics, Safety tools, Industry utilities, Air cleaning etc and provides a perfect platform for Industrybuying to connect with them directly. Industrybuying’s objective, apart from creating brand awareness, is to go to seller clusters directly and get them on-board through this activation.
Commenting on the brand activation campaign, Swati Gupta, Co-founder & CEO, Industrybuying.com said, “We are the first B2B portal to come up with the idea of connecting directly with the sellers and reaching out to them through an on-ground campaign. We believe most of them still have some apprehensions about how things function in the e-commerce domain. We want to educate them about the benefits of going online and how they can leverage through selling products online. Even if we convert 25-30% of the sellers and get them on-board, it will have massive impact on our seller and the product base”
We have begun with Delhi and we would be taking this campaign in the coming weeks Pan India to build a formidable seller base in order to provide the widest assortment to our customers at best prices, also she added.
Currently, Industrybuying has more than 3500+ sellers across country and is aiming to increase it substantially in the next 3 months.
