GREY GOOSE, COLORS INFINITY and Vh1 have teamed up to bring a whole new level of glamour to your television screens this November with Born Stylish. Needless to say Fashion, Style and Grey Goose share an
intrinsic connection. Born Stylish, which premieres on Saturday,
28thNovember, 2015 at 8.30 pm on COLORS INFINITY and Vh1 simultaneously,
is a date with style icons to explore their élan.
Viewers will watch Bollywood style icons
like Akshay Kumar, Sonakshi Sinha, and Anil Kapoor, amongst others,
spill the beans on their evolution of style through the years, but it
doesn’t end there! For the first time in India viewers will get to see
International fashion pioneers like Jean Paul Gaultier, Anna Zegna of
the Ermenegildo Zegna family, Massimiliano Giornetti of Salvatore
Ferragamo and many more, interacting with our host, ace designer Pria
Kataria Puri.
Speaking on the occasion Manish Seth,
Director Marketing, India & Southeast Asia, Bacardi, “GREY GOOSE, a
global luxury icon, has always been at the forefront of fashion &
style. In India, we’ve been celebrating style since inception. Taking
this legacy forward, we are elated to announce our association with
Viacom18 for the launch of Born Stylish, a series which synergizes with
the identity of Grey Goose. Grey Goose epitomizes style and this
association symbolizes our appreciation for the best in style.”
Commenting on the premiere of Born
Stylish, Ferzad Palia, Executive Vice-President Viacom18, Head of
English and Youth Entertainment, says, “Keeping in sync with the
disruptive programming of COLORS INFINITY, we are elated to present yet
another differentiated show. It’s a perfect fit in the edgy line-up of
international shows and awards that air on Vh1 as well. Born Stylish
marks another leap forward in English entertainment as our first ever
homegrown celebrity talk-show dedicated to fashion and style of
international standards.”
Produced by Pramod Films, RA Luxury and
Zeus Selling Solutions, Born Stylish will create an interesting platform
which will showcase what it takes to make a celebrity as stylish as
they are, both on and off screen.
On the format of the show, Prateek
Chakravorty, Producer, Pramod Films, says, “It has been an exciting
journey, from inception to execution, of this avant-garde concept. And
now that it is finally ready to hit television screens I am certain it
will create a milestone in the genre of chat shows.”
Adding to that, Pratik Laxmi, Producer,
RA Luxury says, “The concept is entirely novel and no one has attempted
to bridge the gap between national and international fashion before. We
are sure viewers will gain a unique perspective on style with this
show.”
Each episode will have a specific theme
suited to the celebrity guest who will be talking about their style
quotient and how it has grown, both on and off-screen. In addition,
there will be exclusive interviews with global fashion stalwarts, style
tips from Pria Kataria Puri and a volley of rapid fire questions. With
all of this packed into a half-hour episode, it’s bound to be a dapper
Saturday evening.
Source: IndianMediaBook - Press Briefing
