Helpchat, the chat-based personal assistant app that helps you get more things done has recorded an overwhelming response to its ‘Festive Season Help’ feature. The service was introduced to assist Helpchat users in
navigating through the many deals and discounts across online and
offline retail channels during Dussehra and Diwali time. Helpchat
processed more thanr 1 lac consumer queries during this time.
Of all the request on the app, 60% were
related to online shopping. 42% of the weekly request focused
exclusively on the best e-commerce discounts and deals. The category
that witnessed maximum traction is mobile phones wherein consumers
posted several request regarding potential purchases via popular
marketplaces such as Flipkart, Amazon and Snapdeal etc.
Ankur Singla Founder and CEO, Helpchat
said, “We have received an exceptional response to our ‘Festive Season
Help’ feature. It is exciting for us to see that in a short span of
time, Helpchat has indeed become the default behaviour of consumers.
During the festival season, a very large number of users turned to our
platform for different kind of request, like from where to buy their
Puja Samagri, the best deals on consumer electronics, top offline sales
to the best location for a Ravan effigy in their cities. We are pleased
to be the personal assistant of choice for the entire spectrum of our
users’ needs.”
About 50% of the request on Helpchat
came from Tier 1 geographies like Delhi-NCR, Mumbai, Bangalore, Pune
& Hyderabad. More than 80% of the users belonged to the age bracket
of 25-35 years and almost 35% of them were female. Besides online
shopping, the other areas that recorded maximum request during this
festive season were offline sales (23%), apparel shopping (19%), help
with choosing the best electronics and appliances (11%) and queries
about local Puja shopping (5%).
Source: IndianMediaBook - Press Briefing
