Persistently rolling its wheel uphill, PayUmoney attains another significant milestone of a widespread merchant base of over one lakh. Crossing the
benchmark, the number goes beyond a whopping 1, 10,000 at present.
PayUmoney is the only online payment solution company that has very
efficaciously maintained a fine balance between the number of consumers
and the merchants. This feat makes PayUmoney the ‘most accepted online
payment solution’ in India at present.
Adding to the insights of the
accomplishment, Mr. Nitin Gupta, CEO & Co-founder, PayUmoney
commented, “One of the major USPs of our brand, is its wide acceptance.
With this success, we have taken the industry norms a notch higher and
set a new yardstick for its players. We realized that it practically
makes no sense having millions of consumers and a small merchant base
catering to them. A balance between the two must be maintained in order
to even out the chaos that could be created, when millions of users are
dependent on some fifty thousand odd merchants.”
However, the cause of this development
in PayUmoney could also be attributed to its empathetic approach
towards the merchants. Having identified the loop holes and concerns of
the traders empaneled with the company, it has accordingly segregated
the merchant base into two categories. The first category is the
merchant base trying to set its businesses up, with limited capital to
adopt expensive online payment solutions. The second category is the
slot of small startups, with an initial round of funding, looking at
integrating a reliable and cost effective online payment system.
PayUmoney has devised seven unique
tools to suit specific requirements of small merchants. These tools are
Email invoicing, SMS invoicing, Web front, Web store, Events tool,
PayUmoney Button and PayUmoney app. It is important for startups to have
an online system which gives their customers a seamless and secure
online transaction experience. In view of this, four different value
propositions were built for the consumers, which were instant refunds,
buyer protection, faster checkout and reward points. Owing to such
policies and services in place, PayUmoney will continue with its efforts
in offering the best in the digital payment space.
Source: IndianMediaBook - Press Briefing
