‘Most Trusted Brands’, India’s leading Exit Poll Media and Brand Research Company concluded Music channel ‘Mastiii’ (from the house of Sri Adhikari Brothers) as no.1 as India’s Most Trusted Brand in the music
genre.
The survey was conducted on a nationwide
level amongst 10,000+ respondents. In the music genre where there are
16 players looking to compete for the eyeballs including ETC, B4U, Sony
Mix, 9XJalwa, B Play, etc. Mastiii has emerged as an unchallenged number
1 and has been declared as the most preferred music destination.
India’s Most Trusted Brand Awards is a
distinctive recognition for a brand recognized as, “Most Trusted” in its
industry category based on current year marketing standing. Its
quantitative qualified consumer survey, expert analysis and attributes
based qualitative brand research suggested that Mastiii has been
dominating the music genre for over a year now with channel’s unique
programming being the differentiating factor.
The channel alone has a relative share
of 18.22% with a GRP of 24.34. In a 16 player category Mastiii has
established its dominance all over India and continues to set a new
benchmark at every stage.
Speaking on this achievement, Manav
Dhanda –Group CEO says, “It is a proud moment for us. We have always
strived to push the boundaries and be innovators in every endeavor that
we set forth. With the bouquet of content that has earned Masti Music
channel the laurel of being honored by the “Most Trusted Brands” in the
Music Channel Category, we envision more such achievements with every
step that SAB Group takes towards the growth of the brand’.
Speaking on the occasion, Mr Hemant
Kaushik, Founder of India’s Most Trusted Brand Awards said “India’s Most
Trusted Brand Awards 2015 salutes all the selected Top 100 Brands of
India and has proved to be the most radiant platform which showcased
most distinguished personalities and brands of India. We are proud to
see SAB group’s channel Mastiii as the leading brand in music. Every
business leader wants to grow his brand and India’s Most Trusted Brand
Awards 2015 is that platform which is a new dimension in the way they
want to grow.”
Source : IndianMediaBook - Press Briefing
