Zee Café, India’s most preferred destination for English entertainment is back with its marquee show, “House Of Cards”. The world television premiere of the brand new season of House Of Cards will air on Zee Café on 12th-13th March 2016, 5 PM onwards.
House Of Cards has struck a chord with the audience right since its inception. The increasing interest around the show prompted Zee Café to introduce marathon viewing of its third season which went onto become a trend in the English entertainment space. Keeping in with the success, the fourth installment will also have a marathon start to end run over this weekend to keep the viewers glued to their small screens.
Zee Café went all out to promote House of Cards Season 4 through innovative campaigns and social media strategies. An all-round 360° campaign was initiated spanning across mediums like Print, TV, Radio, outdoor and airport branding to garner maximum outreach. Zee Café introduced series of contests and activities on its social media platforms one month prior to the premiere to create the recall value. The biggest highlight remains the Watch & Win contest brought to you by New Renault Duster. As a part of this, viewers will have to answer questions asked during the episodes and tweet them to @ZeeCafe with #HOConZCafe. With one laptop and 4 smart phones up for grabs, House of Cards S4 would surely make for an epic premiere.
Speaking on the promotional idea, Ali Zaidi, Business Head, Zee English Cluster said “Bringing our viewers the best in English entertainment has been our forte and House of Cards has always topped that list. While the world is abuzz with talk of House of Cards Season 4, we feel proud to have a marathon run of the show for our viewers. Just like the third season, we hope this one will also live up to the expectations and gain maximum viewership upon its premiere.”
The most anticipated fourth season of House Of Cards will show how the conniving, methodical and vicious, President Frank Underwood (Kevin Spacey) will take Washington by storm and try to retain his position in the White House.
